Typical laundromat’s are tired, dull, dirty and unfriendly, most of the machines are often out of order. The vision for Eco Laundry was to replace the old school laundromat and deliver a hi -tech wash-dry experience while helping preserve the environment.
Research into this project saw us spend time with Electrolux in Japan, the mecca of coin laundry. To gain insight and gain more clarity on key drivers and efficiencies. Once our client’s concept store was operational and running efficiently, we developed a strategic marketing plan to franchise Eco Laundry.
Starting with core branding through to web, smart app, store design, and every touch point in between.