Typical laundromat’s are tired, dull, dirty and unfriendly, most of the machines are often out of order. The vision for Eco Laundry was to replace the old school laundromat and deliver a hi -tech wash-dry experience while helping preserve the environment.
After research and proof of concept. Prolifik developed a strategic marketing plan to franchise Eco Laundry. The concept store was then fitted out and operational.
Starting with core branding through to web, smart app, store design, and every touch point in between.